Subtext is an AI-powered customer research platform helping founders and product teams uncover meaningful insights with speed and depth. Operating in a competitive AI landscape, Subtext needed a credible brand identity and a high-converting website that could clearly support both its research-partner offering and SaaS product model. Through a visual identity workshop, we refined the founder’s initial vision and developed a cohesive brand system that balances technical credibility with human nuance. To drive demo bookings, we designed and built a Framer website with clear hierarchy, considered copy, and a conversion-focused UX flow. The result is a cohesive brand and digital presence that communicates trust, supports multiple use cases, and provides a strong foundation for growth.