SaaS Marketplace
Website Funnel
B2B
Key Challenges
Capterra’s SEM data revealed that 98% of traffic came from low- and mid-commercial intent users, yet 60% of software categories had high bounce rates and low conversion rates.
Lack of user trust in Capterra as a brand, leading to low engagement and return visits.
Unclear search result logic, making it difficult for users to understand how software recommendations were generated.
Insufficient insights on the results page, preventing users from making informed software decisions.
Users lacked knowledge of their needs, resulting in difficulty filtering and choosing software effectively.